A few days ago, one of our readers questioned whether Ducati’s new Scrambler was a sales hit. Ducati has just released sales figures for the first half of 2015, and guess what? The brand new Scrambler is not only the top selling model in the entire lineup, with worldwide sales of 9,000 units through June 30, it outsold the second most popular model (the Multistrada 1200) roughly two-to-one.
Good enough reason for competitors like BMW to be scrambling (pun intended) to bring similar models to market, as we reported a couple of weeks ago.
Overall, Ducati sales increased 22% over the similar time frame in 2014. When an entirely new model concept, such as the Scrambler, jumps to the top (in terms of sales volume) that quickly (the Scrambler has barely been in dealers 6 months), it confirms a significant shift in market demand. We chuckled a bit about BMW’s decision to offer the R ni
neT with a visible weld seam, but no one can deny that the hipster ethos (authenticity) is driving an important part of the market for motorcycles. Yamaha has its “garage built” program, and a big sales success with its Star Bolt line, further evidence that this is no longer just a trend.TreadingNewsBreak
Source: Motorcycledaily
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